·· aboutThe story behind VONSÜSS.
VONSÜSS is shaped by Wyoming roots, Italian training, a love for vintage, and the belief that the things we wear can carry meaning. Each hat is made by hand, by the maker and designer Sara Von Krosigk, in our Los Angeles atelier.
WYOMING // FLORENCE // LOS Angeles
I make hats the way they were once made — one at a time, by hand, until they are right.
Sara ·· Designer & maker
01 // Chapter one ·· WyomingWhere I began.
I grew up in Wyoming, around a culture that valued hard work, heritage, and doing things with your hands, long before I knew those values would become the foundation of VONSÜSS.
For a long time, I did not feel like my creative world made much sense there. My work was always a little different, more artistic, more funky, more interested in shape, feeling, and the strange little details that make something memorable. I loved where I came from, but I did not always know how to belong to it creatively.
Hat-making changed that.
It gave me a way back into my roots without having to become a version of myself that was easier to explain. I am not a cowboy, but I grew up around that world. I understand the weight of it, the legacy of it, and the pride and care inside it.
In a way, making hats became the first time I could bring my roots and my creative world into the same place, without having to soften either one.
02 // Chapter two ·· FlorenceTrained in Florence.
Where the craft became real.After nearly ten years as a graphic designer, I knew I wanted to make something with my hands. I loved design, fashion, vintage, and objects with history, but I was craving something slower. Something physical. Something with tradition behind it. Something that I would wake up every day excited to do.
That search led me to Florence, Italy, where I trained through Schola Academy in partnership with SUPERDUPER, learning from hat makers who were true masters of their craft.
It was not just a classroom. It was a working atelier full of steam, wooden blocks, old tools, materials, pieces in the making, and people who understood the craft in their hands. I arrived knowing almost nothing, and slowly learned how much patience a hat asks of you. There was no shortcut to understanding the material and tradition of hat making.
That was the part that stayed with me most. I began to understand hat making as something rare: an old craft, a disappearing trade, and a tradition that requires the same tools, the same gestures, the same respect for process, brought to life one hat at a time.
Florence gave me more than technique. It gave me a standard. It taught me what it means to take a craft seriously, to honor where it came from, and to build my own voice inside of it.
Schola academy ·· Superduper hats ·· Florence, italy
03 // Chapter three ·· VeniceNow in Los Angeles
Today, VONSÜSS is based in Venice, California. It is the first place where the whole story feels held: Wyoming roots, Italian training, traditional technique, vintage materials, and my own hand in every detail.
Every hat is shaped here one at a time, using old methods that still ask for patience, attention, and care.
··
Visit the studio
Open by appointments only. Follow our instagram for store hours and updates on events and openings.